Property Intelligence

Property Intelligence for Creator Marketing and Earned Media.

A property is any brand, product line, franchise, show, publication, or event you want to understand across social. Marble connects the creator content you run, the organic activity you never briefed, and your own channels — then shows what the property actually caused.

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Creator MarketingCreators you work with, campaign by campaign
Earned MediaOrganic posts and mentions you never briefed
Owned SocialYour property’s official accounts

Creator capturing social content, representing one creator marketing signal in a property’s wider public footprint

Start with the thing you own

A property is the durable unit of intelligence.

Not only a show or a title. A property is any persistent thing you want to understand across social — and it can contain many releases, campaigns, creators, channels, and commercial moments without being reduced to any one of them.

Names · hashtags

A brand

Understand everything said about the brand, not only what you posted or paid for.

Launch moments

A product or product line

Follow launches, creator content, reviews, and category demand together.

Episodes · releases

A show, film, or podcast

Connect releases, talent, clips, press, and audience movement.

Fixtures · athletes

A sports franchise

Link teams, athletes, fixtures, sponsors, and cultural attention.

Articles · domains

A publication or website

See who is citing, sharing, and reacting to what you publish.

Dates · moments

An event or activation

Measure the run-up, the moment itself, and the tail that follows it.

A property is defined by

Its name
Related names
Keywords
Hashtags
URLs
Official social accounts
Associated creators
Campaigns

The model

Creator Marketing. Earned Media. Owned Social.

Three sources of activity, one Property, one view. Marble maps every public expression back to the thing it belongs to — including activity that was never briefed, tagged, or linked.

Start here

The Property

A brand, product line, show, book, podcast, franchise, publication, event, or any other persistent thing you want to understand across social.

Identified by

Name
Related names
Keywords
Hashtags
URLs
Official accounts
Creators

Creator Marketing
Creators you intentionally work with — ongoing relationships and campaign creators.
Includes
Campaigns
Time-bound initiatives, each one part of the Property’s history
Earned Media
Organic posts and mentions from people who are not part of a paid or managed campaign.
Owned Social
Content and activity from the Property’s own official social accounts.

Property Intelligence

One connected view, not four separate reports

Reach and impressions
Engagement
Creators driving activity
Top-performing content
Paid vs. organic split
Campaign performance
Attribution
Trends over time

Property Intelligence Creator Marketing Earned Media Owned Social

Capability one · Creator Marketing

Everything you build with creators, measured against the property.

Creator discovery and research, relationship management, campaigns, post tracking, attribution, and campaign measurement — the full workflow, still as capable as ever. What changes is that it now contributes to the property’s evidence instead of sitting in its own silo.

Ongoing creator relationships and campaign-specific creators, in one place
Posts detected and tracked without chasing links after the fact
Creator-level attribution and campaign results, with assumptions stated

Creator Marketing Creator discovery Campaigns Measurement

Illustrative example

Creator content compared with official content

Demo data

Illustrative relative result

1.6×

creator versus official content in this demo

measured

Official

Creator

Demo figures illustrate the comparison workflow only; they are not a customer result or general benchmark.

Capability two · Earned Media

The activity you never briefed still moves the property.

Organic posts and mentions from people who are not part of a paid or managed campaign. Marble finds them through the property’s names, keywords, hashtags, and URLs, then connects them back to the property — including activity nobody tagged, briefed, or linked.

Organic posts, press, podcasts, reviews, and public conversation
Discovered activity auto-linked to the property with no campaign tag
Earned response read alongside the creator content you paid for

Earned Media Owned Social

Illustrative example

Creator and content intelligence

Demo data

Campaign creator post

Creator Marketing

Tracked

Ongoing creator partner

Creator Marketing

Connected

Press mention

Earned Media

Classified

Unbriefed public post

Earned Media

Auto-linked

Official account post

Owned Social

Reference

Auto-discovery links public content back to the property even when it has no campaign tag or tracking link.

The click-blind analytics problem

A click is not the footprint.

Traditional attribution sees only the activity that carries a tracking link. Most creator marketing and nearly all earned media never does — properties move through official releases, creator content, press, podcasts, search, conversation, and memory. When those signals stay separate, the investment decision stays incomplete.

Conceptual model

From partial attribution to property intelligence

Click-only view

Tracked link

One visible response

Podcast mentionInvisible

Creator clipInvisible

Delayed searchInvisible

Whole-property view

Creator Marketing

Connected signal

Earned Media

Connected signal

Owned Social

Connected signal

One evidence stream → impact → defensible value

Observed versus baseline

A more honest model of impact.

Marble compares observed activity with the range expected without the property, then exposes the uncertainty around the inferred difference. The chart supports a decision; it does not claim proof.

Release timing and known external drivers remain visible.
Expected baselines include uncertainty, not false precision.
Incremental impact is inferred with a stated likelihood.

Illustrative example

Observed performance vs. expected baseline

Demo data

Measured result

measured

What happened

Expected baseline

Counterfactual

What likely would have happened

Inferred incremental

estimated

The modeled difference

ObservedExpected baselineInferred incrementalRelease

Observed. Direct platform and partner signals.

Compared. Seasonality and known drivers controlled.

Qualified. Range and likelihood attached.

Contributing signals · relative model weight

estimated

Release timingHigh

Creator marketingMedium

Earned mediaDirectional

Decompose by release window, unit, and channel to inspect how the modeled contribution changes.

Inspect sources and assumptions

Measured and modeled, never mixed

You can see what every conclusion is made of.

Measured: Measured — direct observation.
Estimated: Estimated — modeled with a stated likelihood.
Derived: Derived — translated into value terms.

Illustrative example

Evidence and provenance ledger

Demo data

Illustrative evidence ledger separating measured, estimated, and derived signals.
Evidence type	Meaning	Example	Freshness
measured	Direct observation	Public platform signal	Current
estimated	Modeled with a stated likelihood	Expected baseline	Model run
derived	Translated into value terms	Defensible value range	On request

Source attachedAssumption visibleGap named

Commercial value

Modeled ranges, never revenue.

Translate audience creation, attention, creator response, and category fit into conservative, expected, and upper cases. Each range keeps its inputs and assumptions attached.

Illustrative example

Commercial value range

Demo data

Modeled media-equivalent value

Lower bound — upper bound

derived

ConservativeExpectedUpper case

Audience-growth value

Scenario range

Earned-media value

Comparable basis

Sponsorship scenarios

Compare packages

Sponsor-category fit

Fit + inventory

A decision range, not booked revenue. Inputs, scenarios, and confidence remain inspectable.

From report to decision

The investment case answers six questions.

Executives get a concise view of what the property created, what it may be worth, what to do next, and how much trust to place in the answer.

Illustrative example

Executive investment case

Demo data

Illustrative verdict

Continue selectively, strengthen distribution, and connect first-party data before scaling the commitment.

1Did it work?
2What did the property uniquely create?
3What is that impact worth?
4What should we do next — and why?
5How confident are we?
6What would change the answer?

Ranked next-best dollar

1Strengthen the best-performing distribution windowEvidence attached
2Connect first-party audience outcomesEvidence attached
3Test the highest-fit sponsor categoryEvidence attached

Honesty is a product feature

Coverage by analytical question.

A source can be excellent for one decision and weak for another. Marble scores coverage against the question, names the gap, and shows which connection would most improve confidence.

→More posts will not fix this — the connection will.

Illustrative example

Coverage by analytical question

Demo data

Did the property create net-new audience?

Strong

Potential confidence uplift · Small remaining gain

Which release and partner activity mattered?

Directional

Potential confidence uplift · Partner data: medium gain

What is the impact worth?

Emerging

Potential confidence uplift · Outcome data: high gain

What should change next?

Directional

Potential confidence uplift · Cost data: medium gain

Public data starts the read. Connected partner and first-party sources narrow uncertainty.

Intelligence that compounds

Every property improves the next decision.

Marble retains the relationships among releases, audiences, creators, outcomes, assumptions, and confidence—so your portfolio becomes a reusable decision system.

01
Observe
Build a complete, source-linked property footprint.
02
Learn
Compare the property with baselines, peers, and prior units.
03
Invest better
Apply the evidence and uncertainty to the next commitment.

Built around the property

One intelligence layer, five ways into it.

Entertainment & Media

Films, series, podcasts, books, publications, and franchises.

Explore

Sports

Teams, leagues, athletes, events, and sponsor ecosystems.

Explore

Brands & Products

Brands, product lines, launches, and campaign platforms.

Explore

Agencies

Measurement, reporting, and creator intelligence across every client.

Explore

Creators

Understand content impact and participate in the creator marketing layer.

Explore

Managed Reporting — a service, not a seat

Don’t want to run the reporting yourself?

Stop having account managers build reports. Send us your campaign and we’ll do it for you — collected, measured, analyzed, and written up as a finished client-ready report.

Explore Managed Reporting

Creator Network

Browse a network of vetted creators.

Explore creators by niche and city — each scored on reach, engagement, and audience quality. Browsing is free; create an account to unlock contact details, pricing, and full demographics.

Property Intelligence for Creator Marketing and Earned Media.

A property is the durable unit of intelligence.

A brand

A product or product line

A show, film, or podcast

A sports franchise

A publication or website

An event or activation

Creator Marketing. Earned Media. Owned Social.

Everything you build with creators, measured against the property.

The activity you never briefed still moves the property.

A click is not the footprint.

A more honest model of impact.

You can see what every conclusion is made of.

Modeled ranges, never revenue.

The investment case answers six questions.

Coverage by analytical question.

Every property improves the next decision.

Observe

Learn

Invest better

One intelligence layer, five ways into it.

Entertainment & Media

Sports

Brands & Products

Agencies

Creators

Don’t want to run the reporting yourself?

Browse a network of vetted creators.

Bring us a property. See the intelligence already around it.